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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Fortunately, getting started doesn’t have to be complicated.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

What’s an action you need to take to achieve your goal? Who on your team will be responsible for taking this action? When do they need to take this action? Heat maps, Click Maps, and Session Recorders. Heat maps, Click Maps, and Session Recorders. Or, why they choose to leave without converting.

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WeAreMedia: A Larger Context For Social Media for Program Delivery - Next Nonprofit Report

Beth's Blog: How Nonprofits Can Use Social Media

Nor can we rely on external experts, scholars or think tanks to map the road ahead for us — it is our responsibility to envision and shape the future for ourselves, our organizations and our society. action to position the sector to be proactive — not reactive — regarding the trends outlined in the report.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

You can, however, engage in some poor man’s demographic and psychographic research. Have they taken action on your issue in the past? Create a heat-map to show them where they live, or a series of charts to breakdown their values. Here are three ways to get a clearer sense of your audience. No Donuts Required.

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Community-Driven Social Impact: Presentation, Case Studies, and Workshop

Amy Sample Ward

All of the words probably have different meanings to each of us, but as a term, I mean programming, services, media events or campaigns that emerge from the needs, actions and involvement of the community. You can see CDSI in many things, and most clearly in grassroots organizing or any non-organization led action. Campaigns: 350.org.

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Data Visualization Do’s and Don’ts for Every Organization

DNL OmniMedia

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. Map the data journey: Determine how each audience segment interacts with your data by mapping their workflows and identifying key touchpoints.

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