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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

GiveMN 2012 by the Numbers by Jeff Achen, GiveMN Digital Strategist. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year. Check it out: Click for our full Give to the Max Day 2012 results. Our friends at Fast Horse posted a nice summary here.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. For a non-Shakespearean summary here is what is happening with the UA deprecation and how to plan. . analytics.js). .

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Starting a Recurring Giving Program: Tips from the Major Hospital Foundation

Connection Cafe

The Acorn Club is a more established group, started in 2012. The renewal rate has slowly increased over the years, with the renewal rate for 2019 at 91 percent. Let them know that their willingness to let you experiment a bit with internal procedures will help your public launch go more smoothly.

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Software to Grow Your Nonprofit

Tech Soup

Pro 2012 (admin fee: $35) links donor databases and contact history to calendars, tasks, project summaries, and appointment schedules. This offering lets your nonprofit or library access discounted rates, payment terminals, check processing equipment, and card readers for mobile devices. cents per minute, per participant ($1.65

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Seize the Month! Build Donor Loyalty this January

Connection Cafe

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Joanne Fritz’s summary of Monthly Giving: The Sleeping Giant provides some great pointers to getting a recurring program off the ground. For offline and online donors, each channel should support one another.

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Overhead: Time to Pull Our Heads Out of the Sand?

Connection Cafe

Survey respondents also indicated what overhead rate their donors would consider the maximum acceptable amount. The research also looked at the kinds of actions — internal and external — that nonprofit organizations might undertake if external issues that impact overhead exacerbate. Summary of Findings.

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