NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. According to the report, the answer is essentially "not so much."

Donor 58

Donor Offline Mail Channel 58

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. We’ll also talk about the importance of multichannel fundraising for your nonprofit.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

Results 44

Results Online Donor Fundraising 44

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Interactive Online Fundraising' We’ve all been there.

Build 38

Build Donor Channel Sound 38

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Offline still rules ….

Offline 279

Offline Results Fundraising Blackbaud 279

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Download Now!

Online 234

Online Fundraising Offline Mail 234

Tech Soup

FEBRUARY 14, 2012

effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. Online Is a Critical Piece.

Offline 67

Offline Results Fundraising Time 67

sgEngage

MAY 18, 2011

The latest Index data covers the 3 months ending March 2011 as compared to the same period in 2010. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21

Blackbaud 66

Blackbaud Trend Haiti Benchmark 66

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

sgEngage

APRIL 15, 2011

The latest Index data covers the 3 months ending February 2011 as compared to the same period in 2010. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21

Blackbaud 56

Blackbaud Haiti Trend Arts 56

sgEngage

DECEMBER 27, 2011

The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion. Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011.

Raise 85

Raise Money Online Giving 85

sgEngage

MARCH 15, 2011

This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,434 nonprofit organizations representing $2.19

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

NOVEMBER 15, 2010

Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2 billion in yearly revenue on a monthly basis, both offline and online. over last year. million in yearly revenue on a monthly basis.

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Right now, most social media efforts should be focused on friendraising not fundraising. Will it work? Is it worth paying attention to? Absolutely.

Los Angeles 63

Los Angeles Gift Charity Trend 63

sgEngage

JANUARY 18, 2011

Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,468 nonprofit organizations representing $2.25 billion in yearly revenue on a monthly basis, both offline and online. million in yearly revenue on a monthly basis.

Blackbaud 62

Blackbaud Trend Nonprofit Haiti 62

sgEngage

DECEMBER 15, 2010

Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,412 nonprofit organizations representing $2.2 billion in yearly revenue on a monthly basis, both offline and online. over last year. million in yearly revenue on a monthly basis.

Blackbaud 58

Blackbaud Trend Nonprofit Statistics 58

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Showing Fundraising to Outcomes Doctors Without Borders/Médecins Sans Frontières (MSF) raised over $68 million in the US to support their important work in Haiti. Do you have offline and well as online channels ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

sgEngage

FEBRUARY 15, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. billion in total fundraising from 1,438 nonprofits. This was led by 55.6% growth by large organizations.

Trend 82

Trend Online Giving Blackbaud 82

sgEngage

NOVEMBER 10, 2010

Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail. 53% said they still respond to mail by using the mail.

Mail 78

Mail Trend Offline Blackbaud 78