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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Online donations accounted for 7.2%

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Social Media Nonprofit Benchmarks

Care2

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know.

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Nonprofit Social Media Benchmarks: How Does Your Org Compare?

NTEN

It turns out that nonprofits of all sizes are able to scale their fundraising efforts on social networks. The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. This is in line with the 2010 Online Giving Report. Only 11% of online donors acquired in 2007 were still giving in 2010.

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2010 Performance Benchmarks for Nonprofits

Wild Apricot

Benchmarking may sound like a term from the big-business board room, but it’s a useful practice for nonprofits of any size. While you can and should set your own internal performance benchmarks, it can be helpful, too, to look at benchmarks for the nonprofit sector in general, to see where your organization stands. read more ).

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Must-Read Reports for Nonprofits

Nonprofit Tech for Good

The eight reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 1) 2012 Nonprofit Social Networking Benchmark Report :: Download. 2) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

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