Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.
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ASU Lodestar Center
JANUARY 11, 2013
As ASU Professor Mark Hager discussed in his blog post , this led to the popularization of one particular metric – the overhead vs. program costs ratio – as a way of judging the effectiveness and donation-worthiness of a nonprofit organization. In addition to financial measures, charities will now be rated on the results of their work.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 29, 2008
Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" My ratio is 2.4, Did it surprise?
Care2
JANUARY 6, 2009
Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!
Care2
APRIL 22, 2009
Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. Twitter is a component of our overall communications strategy, but not because we have specific metrics and goals in mind.
ASU Lodestar Center
MAY 4, 2011
News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.
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