sgEngage

OCTOBER 9, 2023

If we had known the full consequences of Steve Jobs showing us that first iPhone on stage in 2007 and its impacts on our lives, attention, interactions, children, environment, physical and mental health, what hard questions would we have asked? We didn’t ask.

Generation 97

Generation Education Blackbaud Model 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Participatory 76

Participatory Digital Facilitation Exercise 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

ASU Lodestar Center

MAY 24, 2016

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. Play, Test, and Iterate. Whatever gamified mechanism you choose, you absolutely must stick to its analytical process in order to define what did and did not work. Target Audience.

Game 56

Game Change Arizona Badge 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. They have also made changes to the analytics program Insights and introduced new metrics.

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia.

Interview 101

Interview Central African Republic Ethiopia Metrics 101