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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Who are the influencers?

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Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

NetWits

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. Claim your land.

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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . When you map your network, it tells you a story. Who are the influencers?

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Increasing Social Influence to Drive Fundraising Efforts

NTEN

Given the adoption of social media, the opportunity for nonprofits to capitalize on low cost means to improve engagement with members and potential donors is greater than ever before. People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support.

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The Big Twitter Question

Care2

Data from Comscore Nonprofit marketers should evaluate Twitter once again. The network suffered a bad year in 2010 which saw it lose a lot of ground , and become relegated to a second tier network behind Facebook, YouTube and LinkedIn in user visits. Twitter does work for some nonprofits. Let's be clear.

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Social Networking and #AIDS2010

Forum One

Follow the conference on Twitter and on Flickr. What I've seen thus far on the social networking scene has been interesting, and hopefully as this week progresses, we’ll see more initiatives cropping up: @ UNAIDS says: If you're tweeting from #AIDS2010 join this Google group for tweeps at the conference: [link].