article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Influencers are not necessarily thought leaders. A social media following doesn’t guarantee that exclusive pedigree. For one compelling reason.

YouTube 221
article thumbnail

What Your Nonprofit Needs to Know About Gen Z

Nonprofit Tech for Good

years. [ Influence Central ]. Gen Zs get their first social media accounts at an average age of 11.4 Influence Central ]. The most popular social media with Gen Zs are YouTube, Facebook, and Instagram, in that order. 70% of Gen Z visits YouTube daily. Global Web Index ]. MediaKix ]. 63% favor solar energy.

YouTube 275
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online.

article thumbnail

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Who are the influencers?

Analysis 104
article thumbnail

Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

NetWits

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. This helps build your social-network fan base in two ways.

article thumbnail

Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . For example, I learned that the first ever social networking analysis map was created by Jacob Moreno.

article thumbnail

Increasing Social Influence to Drive Fundraising Efforts

NTEN

Given the adoption of social media, the opportunity for nonprofits to capitalize on low cost means to improve engagement with members and potential donors is greater than ever before. People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support.