Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . In other words, the event wasn’t a one-off transaction but one step in a larger strategy to generate a transformative gift from this (and other) major donors. Funding structure. raised ratio?
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