Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns. Mastering the long game wins over chasing quick viral hits.
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