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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step.

Lesson 59
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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Creating a sense of urgency also works well for a matching gifts campaign or when showing a donation progress bar with a countdown timer to when a fundraising campaign ends. Most of the videos feature a homeless person sharing their life story, struggles, and success. It’s time to decide.”. Tap into shared experiences.

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Onboarding Your Program and Fundraising Volunteers

Qgiv

We took the process from greeting the fundraising volunteer at your door all the way to helping them connect with your mission, and quite a lot between. In this, we’re going to talk about two kinds of volunteers: program volunteers and fundraising volunteers. Your Fundraising Volunteers. Your Program Volunteers.

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Virtual Peer-to-Peer Fundraising Ideas to Explore

Qgiv

In particular, peer-to-peer fundraising has found great success when it comes to pivoting to virtual, as its engagements already happen primarily online. And just because the events of 2020 may have necessitated virtual fundraising, that doesn’t mean it also didn’t come with its own great benefits. Need virtual fundraising ideas?

Virtual 52
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Giving Trends in Kenya: How the Growth of Mobile Payments Are Transforming Community Giving

Nonprofit Tech for Good

1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accounts. Fundraising is never easy, but NGOs who take a long term view of crowdfunding can achieve self-sustainability.

Kenya 196
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Tis the Season: Making it Easy to Give Year-End Donations

Byte Technology

A good donation page “connects the dots between cause and effect, gift and impact,” says Haydon. So when you make your ask, you’re shouldn’t be requesting that a donor help your specific group but rather help with your end goal, whether it be saving wildlife, feeding the hungry, housing the homeless etc.

Donation 100
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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

But the time you spend now optimizing your website is an investment in your year-end fundraising results and you should see a good return on that investment. Did you know that people take about fifteen seconds to decide if they want to remain on a web page? So, what exactly does an optimized website look like?