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Facebook ROI: Not Just a Myth

NTEN

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94
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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. The Next Big Thing in social media has no tangible ROI.

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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

What fun is that for me or them? 4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. 5: Make sure your content has a social life. 6: Use social media to close the loop between online and offline action.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. That said, social media is not a science, so there is no correct way to do things. Finally, you must measure ROI.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

ROI 50
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50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

Jonny will provide live graphic facilitation of the highly interactive and fun panel. The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Online numbers don’t always equate offline results. Illustration by Jonny Goldstein of my SXSW panel proposal. Trust me.

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