NTEN
JUNE 29, 2011
Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?
Nonprofit Tech for Good
SEPTEMBER 18, 2016
Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. The Next Big Thing in social media has no tangible ROI.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.
The Science Behind Engaging your Supporters
SEPTEMBER 24, 2018
Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Match your contact records to nearly 100 social networks.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.
Nonprofit Tech for Good
DECEMBER 20, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Dupe: To me, to be a strong social media manager requires a perfect balance of the technical and social.
Everyaction
APRIL 30, 2018
Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.
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