M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. Have a question?

Mail 73

Mail Results Benchmark United States 73

Care2

DECEMBER 28, 2010

They should have all their member contact info, lists, events, conferences and webinars, social media, and other files in one location that has an open API environment. Nonprofits need to take a serious look at measurement and ROI to make sure they are getting the most value out of their time investment in social media.

Game 75

Game Strategy Change Advocacy 75

NTEN

OCTOBER 6, 2011

Additionally, you may want to record the “assets” on each page (like text, photos, videos, files), meta-data, technology issues, owners, date last updated, etc. Having strong, strategically designed content will maximize your web presence and provide a larger ROI. How can I justify ROI for Content Strategy to my senior management?

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

I knew people needed information about what child trafficking is, so last year I put together an info sheet. We sent it to bloggers, media, and anyone who’d open the file. It was great to have prizes and I think they did draw people, but when I factored in my time, the ROI was low. 6. People love information.

Lesson 97

Lesson Dominican Republic Learning Widget 97

Connection Cafe

AUGUST 22, 2018

There’s a good chance the ROI will be worth it, but you need to put in the work. What’s the percentage of your overall individual giving file that falls in the mid-level? Email us at info@seachangestrategies.com and we’ll add your name. Write your answers down. Ask: Why are you doing this? How big a priority is this for you?

Program 24

Program Donor Fundraising Gift 24

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). You can create a Google Ads account (no payment info. Audio files or Videos. The marketing channel with the highest return on investment is email. Digital resources come in many formats, including: Quiz. Infographic. Online course.

Question 69

Question Effective Donor eBook 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56