Care2

DECEMBER 28, 2010

Fundraising is all about channel integration. I don't think the use of online channels is dead by any means, but the notion of e-fundraising as a standalone discipline that can be separated from fundraising in general is. Mark Rovner, Sea Change Strategies. Online Advocacy is broken. Beth Kanter, Zoetica Media.

Game 75

Game Strategy Change Advocacy 75

Connection Cafe

AUGUST 22, 2018

There’s a good chance the ROI will be worth it, but you need to put in the work. What’s the percentage of your overall individual giving file that falls in the mid-level? Via what channels? Email us at info@seachangestrategies.com and we’ll add your name. Write your answers down. Ask: Why are you doing this? More money?

Program 24

Program Donor Fundraising Gift 24

Get Fully Funded

FEBRUARY 23, 2022

The marketing channel with the highest return on investment is email. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). You can create a Google Ads account (no payment info. Audio files or Videos. Digital resources come in many formats, including: Quiz. Infographic.

Question 69

Question Effective Donor eBook 69

Connection Cafe

JUNE 18, 2014

Success in that first year ensures not only the financial results and ROI you’re likely on the hook for, but also helps make sure the technology is fully adopted across the organization. Raising more money and increasing your file size, for example, can’t both be your #1 priority. You can’t do it all overnight, so where do you start ?

Technology 41

Technology Hints Metrics Articulate 41

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Keep reading. Use Your E-mail Signature.

Communication 93

Communication Effective Impact Benchmark 93