M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. Have a question?

Mail 73

Mail Results Benchmark United States 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Connection Cafe

JUNE 18, 2014

Success in that first year ensures not only the financial results and ROI you’re likely on the hook for, but also helps make sure the technology is fully adopted across the organization. Raising more money and increasing your file size, for example, can’t both be your #1 priority. Define success metrics. Prioritize objectives.

Technology 41

Technology Hints Metrics Articulate 41

ASU Lodestar Center

AUGUST 24, 2011

The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Start by looking at your website usage analytics (more info on this below). Step-by-Step Work Plan: Establish the necessary steps on how to roll out the program and deadlines for each task.

Communication 93

Communication Effective Impact Benchmark 93