Remove Files Remove Impact Remove Storytelling Remove YouTube
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. Clear human impact should take center stage. Don’t rely too much on gimmicks or guilt.

Lesson 59
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Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

Integration with YouTube, Picassa, and other rich media sites and files. YouTube Nonprofit Program. Ability to upload longer, larger files. Designation as a YouTube "nonprofit" channel. Impact public policy. Complete control over look and feel of the site (customization). Free domain mapping. 41 languages.

Map 32
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Web Video for Social Benefit Sector: Some learnings.

Beth's Blog: How Nonprofits Can Use Social Media

The newswires were filled with stories about Google/YouTube Marriage yesterday. His list of benefits include: Video is a powerful storytelling medium and has the potential to engage people and build relationship, particularly if using some of the video/social networking sites. Check out this popular YouTube user.

Video 50
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Powerful Partnerships: Nonprofits and Cause Marketing

sgEngage

Popular, food-focused YouTube channels Mythical Kitchen, Binging with Babish, and First We Feast partnered with the Restaurant Worker s’ Community Foundation to promote the Foundation’s cause: to transform the hospitality industry into an equitable workplace with sustainable pay, viable career paths, and a mental health support system for employees.

Causes 79
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How Video Can Elevate a Nonprofit Digital Marketing Strategy

Nonprofits Source

Connect with online audiences on a deeper level Videos provide viewers with an intimate perspective of your nonprofit’s work and the impact it has on your beneficiaries. Use video to showcase the direct impact of your nonprofit’s mission and communicate your vision to potential donors and supporters. Let’s get started!

Video 64
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How to Create a Giving Tuesday Video

Qgiv

You should be telling a true story about the impact your work has had on others, casting the donor as the hero. For most effective storytelling, consider an interview style that features one person. Keep it focused on the person and how they were impacted. This produces a film-quality shoot without creating a massive video file.

Video 52
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Zeen is a new product soon-to-be launched by YouTube’s co-founders that will allow users to “discover and create beautiful magazines.” Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. Facebook, YouTube, Flickr, and others are coming soon. Zeen :: zeen.com. Vine :: vine.co.

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