Tue.Nov 14, 2023

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The Case for Direct Mail in the Digital Age

NonProfit PRO

As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

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National Philanthropy Day: Why I Love Fundraising


Whenever people ask me what I do and I say that I’m a fundraiser, they typically respond, “That must be a really tough job. I could never do it.” With National Philanthropy Day — a special day to recognize all those who contribute invaluable gifts of time and money to lift the lot of others — on November 15, this is a fitting time to explain what a fundraiser does.


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Focus on Your Staff to Enhance Your Nonprofit’s Technology Strategy

NonProfit PRO

When you think about optimizing the use of technology for your nonprofit, you probably consider what mix of products you need to have in place. While the specific software choices you make are important, there’s another aspect of nonprofit technology that’s just as important — the people.

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Transforming Donations into Connections: Reward-Based Fundraising Strategies

The Modern Nonprofit

Estimated Reading Time: 2 minutes Transforming Donations into Connections: Reward-Based Fundraising Strategies Imagine turning every donation into a bridge, connecting the heart of your cause with the generosity of your supporters. In the ever-evolving landscape of fundraising, the secret lies not just in asking for support but in creating meaningful exchanges.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Vanguard Charitable Launches MyGiving, a Fresh Way to Help Donors Capitalize on Charitable Giving Patterns

NonProfit PRO

Designed to align values with giving strategies, MyGiving empowers donors to be thoughtful, effective, and consistent in their charitable giving.

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Are you caught up in “Yay Us” fundraising?

Hands on Fundraising

“Yay Us!” Be honest… is that what your donor communications read like? First, I want you to know that I’m pulling for you. And if you’re lucky enough to work for a nonprofit whose work you absolutely love and believe in, I’m thrilled for you. Seriously. Not everyone is so fortunate. But you know your […] The post Are you caught up in “Yay Us” fundraising?

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Turn your season of giving into a season of gratitude 


It’s true. People are more generous at the end of the year. So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. In fact, recent research shows that a quarter of annual nonprofit revenue is raised in the month of December. But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record.

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How to Make a Forum on Your Nonprofit Website: 13 Steps + Best Software

Wild Apricot

Online forums are the perfect space to generate conversation between your members!

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How to Set Up Recurring Donations for Your Nonprofit in 9 Steps

Neon CRM

What role do recurring donations play in your nonprofit’s fundraising strategy ? And how does their impact compare to those of one-time donations and gifts from major donors? If the answers to these questions are, respectively “not much” and “a distant third,” it’s time for a strategic realignment. Don’t get us wrong: One-time donations and major gifts should both play big roles in your organization’s fundraising.

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Innovative Ways to Say "Thank You" to Donors | FrontStream


Your organization’s mission and objectives depend heavily on donors. Without their donations, it would be challenging to truly make a difference in your nonprofit fundraising. But you need to come up with original ways to express your gratitude so supporters feel more seen and connected to your cause.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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10 Steps to Plan a Successful Membership Drive

Neon CRM

For associations and other organizations with memberships, your members are the life force of your work. Attracting members—especially engaged ones who plan to be active long term—with a membership drive is crucial for your organization’s continued growth and success. By regularly driving new members to join, organizations stand to reap many rewards: Financial stability, sustainability, credibility, community support, and so much more.

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How to use Storytelling to get more Donations on GivingTuesday

Greater Giving

Some tips and tricks for how to tell a compelling story and get more donations on GivingTuesday Recently we were joined by Victoria Leonhardt from GivingTuesday to talk about the power of GivingTuesday and how to harness it for your organization. Set Your GivingTuesday Goal Not every nonprofit will be using GivingTuesday to raise more funds. It’s also a great opportunity to find new donors, recruit volunteers, and raise awareness about your cause.