Tue.Nov 14, 2023

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The Case for Direct Mail in the Digital Age

NonProfit PRO

As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

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Turn your season of giving into a season of gratitude 


It’s true. People are more generous at the end of the year. So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. In fact, recent research shows that a quarter of annual nonprofit revenue is raised in the month of December. But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record.

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Focus on Your Staff to Enhance Your Nonprofit’s Technology Strategy

NonProfit PRO

When you think about optimizing the use of technology for your nonprofit, you probably consider what mix of products you need to have in place. While the specific software choices you make are important, there’s another aspect of nonprofit technology that’s just as important — the people.

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Are you caught up in “Yay Us” fundraising?

Hands on Fundraising

“Yay Us!” Be honest… is that what your donor communications read like? First, I want you to know that I’m pulling for you. And if you’re lucky enough to work for a nonprofit whose work you absolutely love and believe in, I’m thrilled for you. Seriously. Not everyone is so fortunate. But you know your […] The post Are you caught up in “Yay Us” fundraising?

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Vanguard Charitable Launches MyGiving, a Fresh Way to Help Donors Capitalize on Charitable Giving Patterns

NonProfit PRO

Designed to align values with giving strategies, MyGiving empowers donors to be thoughtful, effective, and consistent in their charitable giving.

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Transforming Donations into Connections: Reward-Based Fundraising Strategies

The Modern Nonprofit

Estimated Reading Time: 2 minutes Transforming Donations into Connections: Reward-Based Fundraising Strategies Imagine turning every donation into a bridge, connecting the heart of your cause with the generosity of your supporters. In the ever-evolving landscape of fundraising, the secret lies not just in asking for support but in creating meaningful exchanges.

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How to Make a Forum on Your Nonprofit Website: 13 Steps + Best Software

Wild Apricot

Online forums are the perfect space to generate conversation between your members!

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A Roadmap to Salesforce for Nonprofits Implementation

DNL OmniMedia

As the digital landscape continues to evolve, nonprofits are increasingly turning to technology to streamline operations, engage with donors and volunteers, and improve their ability to further their missions. Salesforce, a leading customer relationship management (CRM) provider, offers a powerful solution tailored specifically to the unique needs of nonprofits.

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How to Set Up Recurring Donations for Your Nonprofit in 9 Steps

Neon CRM

What role do recurring donations play in your nonprofit’s fundraising strategy ? And how does their impact compare to those of one-time donations and gifts from major donors? If the answers to these questions are, respectively “not much” and “a distant third,” it’s time for a strategic realignment. Don’t get us wrong: One-time donations and major gifts should both play big roles in your organization’s fundraising.

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Innovative Ways to Say "Thank You" to Donors | FrontStream


Your organization’s mission and objectives depend heavily on donors. Without their donations, it would be challenging to truly make a difference in your nonprofit fundraising. But you need to come up with original ways to express your gratitude so supporters feel more seen and connected to your cause.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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10 Steps to Plan a Successful Membership Drive

Neon CRM

For associations and other organizations with memberships, your members are the life force of your work. Attracting members—especially engaged ones who plan to be active long term—with a membership drive is crucial for your organization’s continued growth and success. By regularly driving new members to join, organizations stand to reap many rewards: Financial stability, sustainability, credibility, community support, and so much more.

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National Philanthropy Day: Why I Love Fundraising


Whenever people ask me what I do and I say that I’m a fundraiser, they typically respond, “That must be a really tough job. I could never do it.” With National Philanthropy Day — a special day to recognize all those who contribute invaluable gifts of time and money to lift the lot of others — on November 15, this is a fitting time to explain what a fundraiser does.

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How to use Storytelling to get more Donations on GivingTuesday

Greater Giving

Some tips and tricks for how to tell a compelling story and get more donations on GivingTuesday Recently we were joined by Victoria Leonhardt from GivingTuesday to talk about the power of GivingTuesday and how to harness it for your organization. Set Your GivingTuesday Goal Not every nonprofit will be using GivingTuesday to raise more funds. It’s also a great opportunity to find new donors, recruit volunteers, and raise awareness about your cause.