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Better marketing for nonprofits

ASU Lodestar Center

Influencer marketing is the latest craze in marketing, for good reason. An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. The best marketing campaigns aim to influence culture. Use metrics, and when you can't, stay rigorous.

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5 Tips to Increase Donations with the Google Ad Grant

Twenti - Digital Marketing For Nonprofits

At Twenti, we help nonprofits understand and access the grant (see our ultimate ebook guide and free eligibility check ), but what happens once you’ve got the grant? The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world!

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Major Gifts: 16 Strategies to Raise More

Neon CRM

Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More Check Planned Giving Donors What Is This Strategy? But be cautious of giving them too much influence over your day-to-day operations and the way you serve your community. Combine your metrics evaluations with feedback from your major donors themselves.

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Planning a Showstopping Fundraising Event in 10 Steps

OneCause

[Event-ebook-top] There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. Stewarding existing donors. Engaging prospective major donors.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. John Haydon draws upon Jonah Berger’s STEPPS to share the 6 Human Factors that Influence Virality. It’s important that you begin paying attention to the stats. Infographics.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Next, I analyzed competitor metrics and backlink profiles of those who rank on the first page to determine if I stood a chance of ranking for them. Share Content With Industry Influencers.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Lifetime value measurements. Let Go of Your Fear – Anyone Can Be Data-Driven. by Jann Schultz.