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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Storyboard It Out. Firstly, why are you making it?

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. Why we love video. 80% of people remember a video ad they viewed in the past 30 days.

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4 Steps to Breaking Down Complicated Content

Media Cause

Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer. With any of these examples, you’ll always have the opportunities to use text, graphics, and video to convey the story. Pros: Opportunity to create in-depth, compelling stories. Test and track.

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How to Create a Giving Tuesday Video

Qgiv

Nonprofits have been using videos to fundraise for a long time now. Did you know that 57% of people who watch a nonprofit video go on to give? Which is why it’s important to create Giving Tuesday videos. Get started on your Giving Tuesday videos by following the tips below. Storyboard. What’s the video’s purpose?

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Tips for Taking a Tech-Fueled Approach to Nonprofit Training

DNL OmniMedia

Video conferencing software. This includes all of the digital training materials that you provide, including full-on courses, infographics, job aids, quick video tutorials, learning games, and more. The course would walk learners through the ideal script for asking for donations over the phone and how to respond to various answers.

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Staying Nimble in a Time of Change

Connection Cafe

1,000 Adults in the US, aged 18 and over were surveyed, and we chose to target those who had donated to a charitable cause over the past 12 months. While not quite as large a jump, those who donated between $100 and $499 in 2016, plan to give an average of 72% higher dollar amount donations.

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