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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

Care2

From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared.&#. Essentially, this means not only checking your Google Alerts, but also knowing the influencers in your community. RSS feeds are your friends. Don’t be a lurker.

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Digital Life Hacks: Savvy Social Media

Connection Cafe

Reddit, Quora, and Digg provide discussion channels. Don’t forget there are other channels that can be very effective for social advertising. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Know how your audience differs on each social channel.

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Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!

Beth's Blog: How Nonprofits Can Use Social Media

(That is if you've built relationships and identified influencers). Jonathan Colman mentioned this say multiplier effect from a recent Digg campaign. There are also other some reasons for setting up presence across sites, but only engaging deeply on a few.

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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

The other important aspect is that social media represents a cost effective way to engage potential new supporters in large numbers compared to traditional channels. They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. Communities matter. Social networking matters.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's about engagement, referrals, activity, sales, and market and behavioral influences. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . The old Web metrics don't work well for measuring social media. We know that.

Public 50
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Should There Be A Social Actions Category on Digg? Effective ROI StoryTelling Techniques. Social Media Metrics: Distributed Influence. Then I spent another hour going back through the 1,000 plus blog posts and pulling out those that scored in the "best range" which was 8, 9, or 10. Twitter As Charitable Gift Spreader.

ROI 50
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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared.” Essentially, this means not only checking your Google Alerts, but also knowing the influencers in your community. RSS feeds are your friends. Don’t be a lurker.