Association Analytics

OCTOBER 10, 2022

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Having this data will help you make business decisions based on trends or actual performance. Let’s use email as an example. Online Tracking.

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Analytics Marketing Taxonomy Module 169

Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. One of the rising trends in crypto projects are DAOs, or Decentralized Autonomous Organizations.

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Donor Difference Ukraine Podcast 52

Connection Cafe

JUNE 11, 2014

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Let this white paper help. The right tool set.

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Technology Guide Proposal Leadership 37

Connection Cafe

JUNE 23, 2014

Below are the four key areas to focus on while preparing your pitch for technology investment: Know the trends. Share current donor demographics in support of your case. Did you know that more than 50% of constituents receive email on their mobile devices? Have you evaluated other technologies – why did this one stand out?

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Technology Leadership Offline Demographics 44

Connection Cafe

JANUARY 27, 2014

Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. I thought Mary Beth Westmoreland’s latest piece on npENGAGE did a great job summarizing the high-level technology trends we often see and hear about in the nonprofit sector. Happy new year!

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Trend Technology Retention Channel 35

Tech Soup

SEPTEMBER 6, 2016

You can quickly spot trends in donations over time. Or dig into demographic data to understand whether factors like age, gender, and income affect who gives and how they give? Picture a spreadsheet with a long list of individual donations. It doesn't tell you very much. Congratulations, that chart is a basic data visualization!

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Chart Library Time Analytics 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2015

The book discusses how management traditional approaches need to change due to three trends that are coming together in a perfect storm. The trends are analyzed from a historical perspective, backed by research, and illustrated with lots of anecdotes and stories in the book.

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Review Chapter Leadership Analysis 50