Comparison Demographics Trend White Paper 
Association Analytics
OCTOBER 10, 2022
By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Having this data will help you make business decisions based on trends or actual performance. Let’s use email as an example. Online Tracking.
Tech Soup
SEPTEMBER 6, 2016
You can quickly spot trends in donations over time. "It can be difficult to make these comparisons with pie charts. Or dig into demographic data to understand whether factors like age, gender, and income affect who gives and how they give? Picture a spreadsheet with a long list of individual donations.
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