Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? But, it isn't a black and white question in my mind.

Social Network 50

Social Network Network Myspace Strategy 50

Zen and the Art of Nonprofit Technology

NOVEMBER 1, 2007

OpenSocial is a set of APIs that handle three different kinds of user data: profiles, social graph (who your friends are) and activities (the stuff of the Facebook news feeds.) Facebook has quite the motivation to keep people on Facebook, and keep the eyeballs there, because of their revenue model, which is ad-based.

Ning 100

Ning API Open Source Social Network 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

They've built a profile tool over at the blog that lets you plug in some very general demographic information and get a summary of the percentage of profile types that fit that demographic. I plugged in my demographics and I'm most likely to be an inactive! created a quiz. created a quiz.

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Profile Social Demographics Listserv 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

AARP California Twitter Account Last week at the WeAreMedia Workshop, someone asked a question about babyboomers and social media use. If it were a question of age, then folks like me would be using it. This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“

Social Media 53

Social Media Media Social Social Network 53

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. The fastest growing demographic is those 35 years old and older. billion minutes are spent on Facebook each day (worldwide). A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

She notes that in the short-term Facebook isn't threatened -- for now. Application developers are going to go to where the heat is, and that heat is red hot at Facebook But longer term, this may change. Still, I'd love to know the answers to these questions: How do you explain to your executive director? It will run on MySpace.

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Care2

AUGUST 7, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

NTEN

NOVEMBER 20, 2008

" The second question is the more important of the two, and the more difficult to answer. But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. Current best practices will serve nonprofits just fine in 2009.

Money 53

Money Raise Contest Social Media 53

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Demographics: is the audience youre recruiting from the social network appropriate for your organization? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Demographics: is the audience youre recruiting from the social network appropriate for your organization? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Demographics: is the audience youre recruiting from the social network appropriate for your organization? It works sort of like an online mortgage calculator.

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ROI Social Network Social Media Advocacy 53

See3

MARCH 27, 2008

Another point Brian made was that perhaps Facebook and Myspace are not for your organization. They tried the Causes challenge – seeking donors on Facebook – and her biggest takeaway was that influencers are more valuable than donors. In other words, to formalize that relationship is a great idea. I attended two of them.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

MAY 13, 2009

Facebook being the major player here with general growth at this point including: > 200 million active users. Fastest growing demographic is 35 and older. > Greenpeace building up 90,000+ friends on MySpace and communicating with this audience in that space. The tools and points she covered included: Social Networks.

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