Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 22, 2009
While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Pose thought-provoking questions that will help spur discussions amongst the community. Word of mouth, etc.
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