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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Pose thought-provoking questions that will help spur discussions amongst the community. Word of mouth, etc.

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The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). How about Digg ? September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While youre at it, the always fantastic Agitator blog posted a video article linking to new data and a helpful article showing how to save costs related to online video. He gave a series of tips that will help video become popular, but stressed the fact that some videos will never go viral. Copyright © 2008, Care2.com

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The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). How about Digg ? September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com

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Convio Open: How APIs May Change the Way You Work - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

YouTube , Google Maps , DIGG , TypePad , MySpace , Facebook , Plaxo, or Salesforce , then youve likely run across an API. Well, thats exactly where APIs can be helpful. This data collection can help better identify affinities and provide more opportunity for nonprofits to meaningfully engage their membership.

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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. I hope this helps everyone out there who feels unsure about how to deal with crisis communications in the online space. RSS feeds are your friends. All rights reserved.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The reports are filled with listings on Technorati, Google, Diggs, and links back to your website. Lets you filter by term and user name to manage help manage all the noise. link] It tracks Twitter, Facebook, Myspace, Digg, Delicious, StumbleUpon, LinkedIn. These tools helps in social media tracking and analytics.