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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Some of these features include: Donor profiles. Donor profiles show the history each supporter has with your organization. The constituent timeline is a part of a donor’s overall profile, showing the interactions they’ve had with your organization over time. Fundraising metrics. Constituent timeline. Data segmentation.

Software 105
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5 Web Reports Every Nonprofit Should Know

NetWits

First page visible upon accessing a specific website profile). In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Use this comparison to survey peaks and valleys of traffic. What is it?

Report 251
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Sustain Association Membership: 4 Key Features of Your AMS

Achieve

Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. If you want your website to rank on search engines for specific keywords, be sure to use a CMS that offers SEO tools like optimized page titles and meta descriptions for each page of your site. Pete Zimek.

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. Automating Listening: You can automate your listening by using a tool like Tweetscan and search for particular terms - like nonprofit. What's cool is that you grab an RSS of the search). Twitter As A Conversation Tool.

Twitter 74
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. Google essentially pays for the clicks you receive.

Grant 52