Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
1) Downer News Cycle: Last week, in an interview with NPR , I pointed to the long cycle of bad news we had experienced over the summer as one possible reason the Ice Bucket Challenge had so much appeal. 2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause.
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