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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. And for Oatly, that is on purpose; I am exactly the customer they have in mind.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Donors’ giving history can be an incredibly helpful data point.

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

The minute you understand and act on this, your retention rates will rise. Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership. If they don’t update their card, pick up the phone to call and ask.

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5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

Donors want to see their support making a real difference, and nonprofits that want to improve donor retention will need to demonstrate impact and form long-lasting relationships with their supporters. The most straightforward method is adding personal information about a donor, such as their name and engagement history.

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25+ Virtual Fundraising Ideas | A Guide for 2021

Qgiv

Instead of multiple phone calls back and forth, they can just enter their information on your online form and press “submit.” Consider hosting Zoom classes or streaming virtual events like a concert. Classes/Tutorials/Webinars. Online webinars and classes were popular long before the pandemic made them necessary.

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Nonprofit Experts Weigh In: Their Best Data Tips

NonProfit Hub

The best open-ended question Richard Radcliffe (UK, world-class researcher) ever came up with? According to The Able Altruist, 46% of supporters prefer a personalized letter, 35% prefer email, 11% prefer a social media post and just 8% prefer a phone call. What’s our retention rate? Send a survey. Consider Everything.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

I have a history of doing stuff willy-nilly and it always backfires. Better retention? If you have access to it, what are the first-year and multi-year retention rates for these donors? In the inimitable words of Pema Chodron, start where you are. Do you have a neglected ‘in name only’ program? Do you have no program at all?

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