The Size Of Your Housefile May be Hindering Your Email Deliverability
Connection Cafe
MAY 29, 2014
The larger the donor file, the greater the number of dollars raised. As I had written for the Donor Acquisition eBook , Engage Your Housefile: Why Size Doesn’t Matter , these are vanity metrics. As I had written for the Donor Acquisition eBook , Engage Your Housefile: Why Size Doesn’t Matter , these are vanity metrics.
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