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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips.

ROI 50
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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. The chapter is a great overview for the C-Level suite. It's about engagement, referrals, activity, sales, and market and behavioral influences.

Public 50
professionals

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Usability is a Conversation. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

As Wendy Harman, Red Cross Social Media Manager, observes, "When Katrina hit, we knew people are talking but we’re not listening to conversation. Here's but one example from a blogger: “I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told the local chapter director.

Story 72
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[VIDEO] Creative Ways People Contribute to Community

Bloomerang

I bike to work and at least once every couple of weeks it’s Lindsay having an awesome conversation with somebody that speeds up that commute for me. Really cool conversations, lots of different topics, social justice, criminal justice, I think you talked about last week. . – [Steven] Yeah. – [Lindsay] Yup.

People 81
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5 Tips For Steering Your Organization Toward Online Fundraising

Nonprofits Source

It’s also hard to justify the amount of work required for little to zero ROI. Instead, they suggest focusing on a customer-centric experience will generate a better long-term opportunity and ROI. Enter Conversion Rate Optimization (CRO). So, what does this mean for you? Opportunity. Tweet Julia’s quote!

Online 84
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Groundswell Book Club Part 3: Energizing

Museum 2.0

This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). They start by discussing the ROI of word-of-mouth recommendations. What are the pressing questions, needs, and conversation points that your visitors want to share with each other?

Museum 20