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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Private Browsing Mode on Safari doesn’t track the pages a user visits, their search history, or attempt to Autofill Information. UTMs are specific to Google Analytics.

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Retargeting Vs. Remarketing – What Is It And How It Works?

Connection Cafe

This one meme sums up the whole concept of retargeting and remarketing. Searching for a particular product/service or visiting your or your competitor’s website is a sign of intent. Remarketing uses email as the channel of communication. Retargeting and remarketing are essential aspects of search engine marketing.

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More on Burma - Protests in Real Life and Online

Beth's Blog: How Nonprofits Can Use Social Media

Now the online channel has breathed new life into this surging wave and brought with it Facebook events, Myspace groups, Razoo causes, BBC News feeds updated real-time, Twitter posts about Wear A Red Shirt This Friday For Burma and countless IMs??? He points over to a post from Mean Lux in Cambodia and his flickr set.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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Social Media Glossary: 34 Terms to Know

Whole Whale

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. You may reach out to someone who liked a competitor’s post or to someone who wrote something positive or negative on your channel. Users search by location so adding yours could be useful. .

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50 (More) Social Media Tactics for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. 50 (More) Social Media Tactics for Nonprofits by Chad Norman. So you’ve got a social media strategy…now what?

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. They work like memes, the speed people react and join in. Susan Pointer: Majority of our advertising is contextual – the search you made and the content on the page. It’s about scale.

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