M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Private Browsing Mode on Safari doesn’t track the pages a user visits, their search history, or attempt to Autofill Information. UTMs are specific to Google Analytics.

Track 104

Track Digital Change Fundraising 104

Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. Searching for a particular product/service or visiting your or your competitor’s website is a sign of intent. But that does not mean you bombard your audience with ads. Remarketing uses email as the channel of communication.

Work 26

Work Meme Search Technique 26

Nonprofit Tech for Good

DECEMBER 3, 2020

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. Users search by location so adding yours could be useful. .

Social Media 72

Social Media Media Social Avatar 72

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. Launch a friend campaign to broaden your audience. So you’ve got a social media strategy…now what?

Social Media 103

Social Media Chad Media Widget 103

Amy Sample Ward

FEBRUARY 22, 2010

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. They work like memes, the speed people react and join in. It’s about scale.

Iran 152

Iran Technology China Government 152