Remove Channel Remove Chart Remove Headline Remove Mobile
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Extra Extra: the Benchmarks Webinar Recording

M+R

Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

Lesson 59
professionals

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Using a template from an email tool is ideal for your newsletter because these templates are made to be easily read online or on mobile (more about that in a minute). Include your most popular social media channels at the bottom of your newsletter. Use headlines to let the reader know what to expect in each section. Good images.

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The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Not just infographics, but a snippet from an infographic or a chart or graph to illustrate a statistic.

Content 105
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

In this blog series by Nancy Schwartz - Connect First- Your Marketing Magic Bullet (Part One) and Content, THEN Channels, Follows Connections (Part Two) – she answers the question she hears most often: what is the marketing magic bullet? Jenifer Snyder shares the Top 5 Reasons to Use Mobile on Kivi’s Nonprofit Communication’s Blog.

Story 54