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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

My slides covered the tools and apps for the back stage side of energizing your community. Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run.

Tools 162
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#datanerds: Six Steps to Great Graphs and Charts

Beth's Blog: How Nonprofits Can Use Social Media

The bar graph is okay, but when trying to look at change over time, line graphs are a more appropriate chart type. Changing the color [link] can help bring attention where we want it. I’m going to change the line color for advocates to green, my action color, and change the others to a shade of gray. Data Measurement'

Chart 133
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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room. These ideas are illustrated in the slides below. 4: Identify influencers on social media spaces and cultivate them. Also, the way people are consuming content is changing because of social media.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

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A change from top down to bottom up

Beth's Blog: How Nonprofits Can Use Social Media

Slide from David Wilcox. There were some fantastics reflections and comments in the post, " Social Change Behind the Firewall " and you all are so smart that I wanted to summarize the thread and share it with folks who many not have trolled through all the comments. Find an ally who has influence.

Change 69