Remove Celebrate Remove Headline Remove Review Remove Voice
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Think beyond B-list celebrities hawking manufactured diamonds. We all know this, right?

Trend 221
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Social proof is particularly powerful when famous people are setting the example.

Charity 128
professionals

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. A relatable human voice connects. Their passion can be contagious.

Lesson 59
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112 Tips to Raise More Money by Mail

BoardAssist

Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Never use the passive voice when you can use the active voice. Celebrate the beginning of this partnership! Put a headline on the reply card such as “Yes! Tom Ahern). Wide margins will help. Use present tense. George Orwell).

Mail 61
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The Nonprofit Weekly Roundup: An Aretha Tribute, Upworthy Headlines, and Blogs You Should Be Reading

Connection Cafe

I completed my annual review last week. For someone who seems to have no problem talking about themselves, you’d think I would welcome the annual review like a child welcomes Birthday presents or money from the Tooth Fairy. Upworthy Type Headlines: To Like or Dislike? Surprisingly, that’s hardly the case.

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Content Ideas for Nonprofits That Make Your Blogs Go Further

Neon CRM

One encourages the reader to donate to support dogs like Ruby, the second allows the reader to voice their support for the bill. Instead, you would write a compelling headline, a two-to-three sentence summary of the post, add a link to read more, and include it with a listing of other summaries like it.

Content 52
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Nonprofit Public Relations Strategies That Build Trust and Credibility

Neon CRM

Since your staff members are the experts on your organization’s mission and the cause(s) that it’s championing, it will be up to all of you to guide its voice. Thought leadership content helps to establish that voice as you create and share things that showcase expertise, creativity, and unique insights.

Public 52