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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Put a human face on the cause through case studies, testimonials, and videos. This helps show the mission’s importance.

Lesson 59
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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

For example, Gretchen Buhlig, CEO of the ASU Foundation, made the following comment in a recent interview with me related to technology deployment at the foundation, “We have 1.2 Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

professionals

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

It takes you through the technologies and tools for each channel for different goals and offers up lots of case studies from organizations such as National Wildlife Federation, Red Cross, AARP, Clinton Bush Haiti Fund, American Museum of Natural History, SEIU and others. Click to see larger version. .” Encourage brainstorming.

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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

The good folks at Care2 (Heather Holdridge, Justin Perkins, and James O'Malley) have a detailed case study on the NTEN blog about the top Facebook winner of the recent Case Foundation America's Giving Challenge. Check this recent interview to learn more about Jonathan's secrets to using social media tools for success.

Nptech 50
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Ten Books for Every Nonprofit Professional’s Reading List

Beth's Blog: How Nonprofits Can Use Social Media

Kivi has written several books on nonprofit marketing best practices, but this book looks at how to manage and lead your team with CALM (Collaborative, Agile, Logical, and Methodical). This book provides a simple framework for measuring impact of a strategy used by a social sector organization.

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Report: Opening Up: Demystifying Funder Transparency

Beth's Blog: How Nonprofits Can Use Social Media

Opening Up: Demystifying Funder Transparency is a new GrantCraft guide released in collaboration with Glasspockets from the Foundation Center. Closer relationships with other foundations,leading to more collaborative grantmaking. More effective and informed grantmaking based on feedback from grantees and other stakeholders.

Open 99
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President's Update: Summer 2008

Beneblog: Technology Meets Society

The program guides environmental project managers through a series of step-by-step interview wizards similar to the popular TurboTax program. This response is a measure of how eager the environmental field is for a tool that helps better manage projects. The feedback has been amazing. We've just launched Miradi.

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