Nonprofits & Gaming: Playing Your Way to More Funds, More Volunteers, and Solving the World's Problems
NTEN
AUGUST 1, 2011
57,000 gamers have outperformed supercomputers in the task of folding proteins in new ways that could lead scientists to cures for Alzheimer's, cancer and more. Purpose: Engaging existing audience on a deeper level, recruiting a new generation of fans. DISNEY PROJECT GREEN: Play games, donate points and help a charity win $100,000.
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