What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
Instead, Pepsi is using the money for lethal generosity through its Pepsi Refresh Project , a crowdsourced cause marketing effort to give away $20 million in grants to help revamp communities. . Pepsi will have contests every month for 10 months beginning Jan. The grant categories will be: Health. The Chase Community Giving.
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