Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference
Beth's Blog: How Nonprofits Can Use Social Media
MAY 28, 2014
Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. SMoP14 — Campaign for College (@CollegeOpp) May 22, 2014. The campaign leveraged nostalgia. He mentioned that the most important thing about Facebook ads is “always be testing” and keeping it simple.
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