Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
There are a few key ways a nonprofit’s mission or program can become the “hero” of their fundraising campaigns: Tell emotional stories about the mission’s impact on real people’s lives. Helping real people should be the star. Evaluate telethons and phone banks – what makes people donate on the spot?
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