Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Blend time-tested principles with bold new applications. Research urgencies and offers that prompt action like matching gifts within 24 hours. Survey existing donors on what spurs them to give quickly when appealed to.
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