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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Creativity matters only if it sells.

Lesson 59
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Concurrent Fundraising Events: 3 Ideas to Boost Revenue

Get Fully Funded

Available funds are low, and you know it will take more than one fundraiser to get your books where they need to be. To tackle this need for extra funds, many nonprofits launch concurrent fundraising events. By multitasking, organizations of any size can motivate donors to give and maximize their fundraising revenue.

Ideas 52
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Top Nonprofit Payment Processing Tools

Qgiv

Donors choose to give in a multitude of ways, and Qgiv is prepared to accept their gifts. Additionally, Qgiv connects with other payment processors like Apple Pay, PayPal, and Venmo to offer donors even more ways to complete their gifts. Bloomerang is a great choice because it blends payment processing and a CRM all on one platform.

Process 52
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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Everyaction

Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. A one-click checkbox to convert one-time donations into monthly gifts? Fresh Truck.

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3 Principles Fundraisers Should Adopt from Service Providers

Connection Cafe

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. Steep billing rates, adversarial positions, and dense subject matter hindered my ability to be really great at my job, so I turned to more mission-driven work in the nonprofit sector.

Adopt 29
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3 Reasons Why Your Year-End Appeal is Not Over

NonProfit Hub

You’ve just finished the year-end appeal and will now gear up for the next fundraising project. Retention Rates Stink. According to the Fundraising Effectiveness Project’s 2015 Survey , only 19 percent of new donors to nonprofits give again after their first gift. Fundraising Campaigns Don’t Belong in Waffles.

Blended 28
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How to Design Your Fundraising Campaign Like a Pro (Without Hiring a Pro)

CauseVox

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. To help you design a fundraising campaign like a pro without starting from scratch, check out some of our tried-and-true tips below. Example of what a branded campaign page could look like.

Design 76