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Customer Experience Plays Marketing as a Long Game

.orgSource

These are qualities that characterize customer experience: Takes a broad perspective—encompasses interactions both across the organization and constituencies and can extend to employees and the public as well as members. Yet, we’ve only recently acquired the tools to accurately analyze our interactions with our constituents over time.

Game 44
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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Automating just a few tasks in your fundraising team’s workflow delivers interconnected benefits. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Improve Donor Interaction Missing a chance to make a real connection with a donor is a motivation killer for gift officers.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. Generative AI promises to add conversation, depth, and individualized support to those interactions across a variety of areas. An experience platform aggregates technology across systems to provide robust interactions.

Tech 221
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Technology Trends for Nonprofits in 2011

NTEN

1] And not just that, according to Gartner Research, by 2013 mobile phones will take over PC’s as the most common web access device. [2] People will interact with these devices, like mobile and smart phones, in new and enriching ways. Did you know that mobile web use increased by 230% between 2008 and 2009? [1] Learn more. -. [1]

Trend 100
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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

But, it is important to have a framework like Gartner Technology Hype Cycle to think it through. There are three choices: Early Move: Willing to combine risk taking with an understanding that risky investments don’t always pay off. Some have seen some early benefits of getting web site traffic.

Google 116
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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

These games are, well, just games but the benefit of these programs is that Facebook and as Zynga have the ability to see individual users’ motives to play these games, when they play them, how they play them, and who they are competing against. On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush.

Game 56
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

A CRM is a system that manages and optimizes information related to current or prospective clients or donors, including contact information, interactions, personal and behavioral data, and communications. Data from the inbound-outbound interaction in the nonprofit CRM can guide fundraisers to identify likely supporters for a new campaign.

Gartner 77