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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Said another way – what works offline also works online. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. This is true both of fundraisers culminating towards an offline event, such as walks, rides and runs, and those of a more virtual nature. 2) Educate.

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Membership Renewals Take a Dive

Care2

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

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What Can Our Past Tell Us About Our Future?

Connection Cafe

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Individual participant and team captain retention rates. Compare your performance to industry benchmarks.

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Taking Advantage of Texts for Fundraising and Supporter Engagement

Bloomerang

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . Collecting contact details and fundraising with SMS opt-in. They make data collection easier.

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