Benchmark Method Offline Retention 
Nonprofit Tech for Good
MARCH 20, 2024
DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ increase in revenue.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.
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Nonprofit Tech for Good
OCTOBER 25, 2023
M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [
NetWits
MAY 30, 2012
Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.
sgEngage
APRIL 29, 2021
The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.
Neon CRM
MAY 18, 2023
But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Use QR Codes QR codes became a lot more popular during the pandemic, and they can be a great way for your nonprofit to easily shepherd offline donors to your online donation pages. Make every stamp count!
Connection Cafe
APRIL 21, 2020
At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Heavily promoting online pre-registration for your auction, including pre-registering payment methods. What’s your average donor retention from one campaign or event to the next? Shipping items to their winning bidders in a timely manner.
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