The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. My team at Tectonic Video wanted to find out.
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