Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Are you tired of feeling like a wee fish in the vast ocean of social media? But what about reach?

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

email 230

email Raise Cancer Info 230

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress.

Online 71

Online Tips Calendar Test 71

Get Fully Funded

AUGUST 1, 2022

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Lots of stats and facts. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Thanks to you. Good images.

Newsletter 124

Newsletter email Create Template 124

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! According to a benchmark report , the average one-time email gift is $87! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns.

email 89

email Marketing Strategy Fundraising 89

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54