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The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media

Nonprofit Tech for Good

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. It has forever changed how nonprofits communicate and connect with their supporters and donors online. The sooner you start using an square avatar, the better.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. To effectively use mobile and social media to raise funds on cause awareness days, you need to prepare months in advance. Consider hosting a tweet chat, Google+ Hangout, or webinar on the day of the campaign.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. Every fundraising appeal sent should also include a pitch to become a monthly donor.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Related Links: Social Media and Mobile Technology Webinars for Nonprofits.

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New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

The audits can be presented via a three-hour webinar or in person. Heather will like, follow, and subscribe to all your communities and analyze the quality of content being posted and the “voice” behind your nonprofit’s avatar, as well as the design and utilization of the tool set of each site.

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New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

The audits can be presented via a three-hour webinar or in person. Heather will like, follow, and subscribe to all your communities and analyze the quality of content being posted and the “voice” behind your nonprofit’s avatar, as well as the design and utilization of the tool set of each site.

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

But if your nonprofit wants to build a recognizable brand on the Social Web and notice a significant increase in your website traffic and e-newsletter subscribers – thus also an increase in online donors, volunteers, and event attendees – then at the very least you need to hire a part-time social media manager.