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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Interests: Within your cause, what are donors particularly passionate about? This involves looking at demographics, motivations, and preferences.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

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More about that Homeless Avatar in Second Life

Beth's Blog: How Nonprofits Can Use Social Media

Remember the homeless avatar in Second Life that got a lot of attention a few weeks back? As I've said elsewhere on this blog about Second Life, it isn't yet the best medium for fundraising, but to get attention for a cause and connect with people - there's some opportunity. What are the logistics of working the avatar?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Curated content relevant to your mission.

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Has Your Organization Thought Through its Social Media Policy?

NTEN

You open the door to your office and see your Program Director in shorts and a t-shirt with a dubious message, holding what might be an inappropriate beverage. Should you have a dress and behavior code for staff and others who become "friends", including their avatars? Dee Albritton, Fast Forward. Close the door!

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

Jonathon Coleman's Twitter Avatar. Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. and Cisco.com, and also caused ???spillover??? Facebook Causes.

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Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada

Beth's Blog: How Nonprofits Can Use Social Media

We had a great cause. If your cause isn’t just, people will feel icky promoting it. One possibility would have been to temporarily change our avatars to include a visual cue–like the Visible Government maple leaf–for all those officially behind the campaign. We tested it a lot. Have a clear call to action. What did we do wrong?

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