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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Your goal is to make storytelling decisions for your video that will elicit arousing, high-dominance emotions with an element of surprise in the viewer.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , billion monthly active users. *. charitywater.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Check out this article for a detailed explanation of how to leverage social proof in your marketing efforts (it’s written for companies, but nonprofits can apply many of the tactics mentioned by the author). Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling.

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Crafting Sticky, Emotional Stories That Reach Your Audience (Part 2)

Tech Soup

Now the author writes to draw you in to being on the village path. Endings can offer a hint of the future. " This is part 2 of a series on storytelling. " Based on short summary text before the start of the story, you already know that Grace was assaulted. Great endings can evoke a range of different emotions.

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. Quote out of context” — now here’s the context An out-of-context quote gives your reader a reason to keep reading in order to understand, and a quick way to dive into storytelling.

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How to Get 1300 Advocates to Capitol Hill [HINT: It’s more than just practice]

Connection Cafe

And it establishes a three-way system of trust on the part of the storyteller who is opening themselves up for scrutiny, the organization leveraging the story for policy gain and the targeted message recipient (i.e. As author Annette Simmons puts it, “Facts don’t have the power to change someone’s story.

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Nonprofit Websites: 5 Ways to Keep Them Fresh

Tech Soup

There are many excellent online resources to help your nonprofit with creating graphics, infographics, videos, photo essays, and other types of digital storytelling. Search on the Internet with "nonprofit" in front of any of those terms to find helpful hints. About the Author.